Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Browse by Current Cardiff authors

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Number of items: 94.

Martinez, Fabien, Peattie, Kenneth and Vazquez-Brust, Diego 2019. Beyond win–win: A syncretic theory on corporate stakeholder engagement in sustainable development. Business Strategy and the Environment 28 (5) , pp. 896-908. 10.1002/bse.2292
Item availability restricted.
file

Obara, Louise and Peattie, Kenneth 2018. Bridging the great divide? making sense of the human rights-CSR relationship in UK multinational companies. Journal of World Business 53 (6) , pp. 781-793. 10.1016/j.jwb.2017.10.002
file

Peattie, Kenneth and Samuel, Anthony 2018. Fairtrade towns as unconventional networks of ethical activism. Journal of Business Ethics 153 (1) , pp. 265-282. 10.1007/s10551-016-3392-3
file

Peattie, Kenneth, Samuel, Anthony and Doherty, Bob 2018. Expanding the boundaries of brand communities: the case of Fairtrade towns. European Journal of Marketing 52 (3/4) , pp. 758-782. 10.1108/EJM-03-2016-0124
file

Samuel, Anthony and Peattie, Kenneth 2016. Grounded theory as a macromarketing methodology: critical insights from researching the marketing dynamics of Fairtrade Towns. Journal of Macromarketing 36 (1) , pp. 11-26. 10.1177/0276146715608920
file

Peattie, Kenneth, Peattie, Susan and Newcombe, Robert 2016. Unintended consequences in demarketing anti-social behaviour: project Bernie. Journal of Marketing Management 32 (17-18) , pp. 1588-1618.
file

Peattie, Kenneth John and Samuel, Anthony 2015. Places where people matter: the marketing dynamics of Fairtrade Towns. Social Business 5 (3) , pp. 237-254. 10.1362/204440815X14441363902438
file

Peattie, Kenneth 2015. Self sustainability marketing. In: Reisch, Lucia A. and Thorgersen, John eds. Handbook of Research on Sustainable Consumption, Cheltenham: Edward Elgar, pp. 101-117. (10.4337/781783471270)
file

Samuel, Anthony and Peattie, Kenneth John 2015. Fairtrade towns: place(ing) activism and sustainability marketing. Presented at: 40th International Macromarketing Conference, Loyola University, Chicago, IL, USA, 25-28 June 2015.

Jamal, Ahmad, Peattie, Susan and Peattie, Kenneth John 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19 (1) , pp. 98-108. 10.1016/j.jretconser.2011.10.001

Peattie, Susan and Peattie, Kenneth John 2012. Social Marketing for a Sustainable Environment. In: Hastings, Gerard, Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing, London: SAGE Publications, pp. 343-358.

Peattie, Susan and Peattie, Kenneth John 2012. The social marketing mix - a critical review. In: Hastings, Gerard, Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing, London: Sage, pp. 155-166.

Peattie, Susan, Peattie, Kenneth John and Thomas, Robyn 2012. Social marketing as transformational marketing in public services: The case of Project Bernie. Public Management Review 14 (7) , pp. 987-1010. 10.1080/14719037.2012.662444

Wells, Victoria Kate, Ponting, Cerys Anne and Peattie, Kenneth John 2011. Behaviour and climate change: consumer perceptions of responsibility. Journal of Marketing Management 27 (7-8) , pp. 808-833. 10.1080/0267257X.2010.500136

Peattie, Susan, Peattie, Kenneth John, Newcombe, Robert Gordon, Davies, Fiona Margaret and Vasquez, D. 2011. Social marketing to extinguish fire-setting behaviour. Presented at: 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 16-17 June. Published in: Pereira, V. Ines ed. The Role of Public and Nonprofit Marketing on the New Sustainable Development Model. Porto: Instituto superior de contabilidade e administracao do Porto,

Harper, Gavin David J. and Peattie, Kenneth John 2011. Tracking the influence of the first special journal issue on 'Green Marketing': A citation network analysis. Social Business 1 (3) , pp. 239-261.

Peattie, Kenneth John 2011. Towards sustainability: achieving marketing transformation - a retrospective comment. Social Business 1 (1) , pp. 85-104. 10.1362/204440811X570581

Peattie, Kenneth John and Peattie, Susan 2010. Refashioning retail CRM strategies: The M&S/Oxfam clothes exchange scheme. Presented at: 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul, Turkey, 2-5 July 2010.

Peattie, Kenneth John 2010. Green consumption: behavior and norms. Annual Review of Environment and Resources 35 (1) , pp. 195-228. 10.1146/annurev-environ-032609-094328

Peattie, Ken 2010. Rethinking marketing. In: Cooper, Tim ed. Longer Lasting Products: Alternatives To The Throwaway Society, Farnham, Surrey: Gower Publishing, pp. 243-272.

Peattie, Kenneth John and Peattie, Susan 2010. An introduction to social marketing. Presented at: British Aerosol Manufacturers' Conference, London,

Peattie, Kenneth John and Belz, Frank-Martin 2010. Sustainability marketing-An innovative conception of marketing. Marketing Review St. Gallen 27 (5) , pp. 8-15. 10.1007/s11621-010-0085-7

Peattie, Kenneth John 2010. Rethinking marketing. In: Copper, Tim ed. Longer Lasting Products: Alternatives To The Throwaway Society, Farnham, Surrey: Gower Publishing, pp. 243-272.

Peattie, Kenneth John 2009. Connecting with climate change. Presented at: WCVA Annual Conference & AGM 2009, Llandudno, UK, 3 December 2009.

Peattie, Kenneth John 2009. Knowing our communities. Presented at: Cohesive and Vibrant Communities Conference, Cardiff, UK, 8 October 2009.

Peattie, Kenneth John 2009. Social marketing: A pathway to sustainable lifestyles. Presented at: Life Change for a One Planet Wales: Cynnal Cymru/Institute of Welsh Affairs Conference, National Botanic Garden of Wales, UK, 25-26 September 2009.

Peattie, Kenneth John 2009. Social enterprise for sustainable tourism: An agenda for research and practice. Presented at: The Educational Travel Foundation (ETF) First International Conference on Tourism and the Third Sector: Releasing the Potential, Neuchatel, Switzerland, 18-20 September 2009.

Peattie, Kenneth John 2009. Behavior change and climate change. Presented at: Convergence on Zero Conference, Washington, DC, USA, 25-26 June 2009.

Frank-Martin, Belz and Peattie, Kenneth John 2009. Sustainability marketing: a global perspective. Chichester: Wiley.

Peattie, Kenneth John and Collins, Andrea Jayne 2009. Guest editorial: perspectives on sustainable consumption. International Journal of Consumer Studies 33 (2) , pp. 107-112. 10.1111/j.1470-6431.2009.00758.x

Peattie, Kenneth John and Peattie, Susan 2009. Social marketing: a pathway to consumption reduction? Journal of Business Research 62 (2) , pp. 260-268. 10.1016/j.jbusres.2008.01.033

Peattie, Susan and Peattie, Kenneth John 2009. Transforming how we change behaviour: social marketing for sustainability. Presented at: 5th International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Technology, Mauritius, 5-7 January 2009.

Lozano, Rodrigo and Peattie, Kenneth John 2009. Developing a tool to audit curricula contributions to sustainable development. In: Filho, Walter Leal ed. Sustainability at Universities - Opportunities, Challenges and Trends, Environmental education, communication and sustainability, vol. 31. Berlin: Peter Lang Publishing Group, pp. 179-194.

Peattie, Kenneth John 2009. The Marks & Spencer and Oxfam clothes exchange. In: Armstrong, Gary, Harker, Michael, Kotler, Philip and Brennan, Ross eds. Marketing: an Introduction, London: Pearson Education, pp. 558-561.

Peattie, Kenneth John 2009. The Marks & Spencer and Oxfam clothes exchange. In: Armstrong, Gary, Harker, Michael, Kotler, Philip and Brennan, Ross eds. Marketing: an intoduction, London: Pearson Education, pp. 558-561.

Belz, Frank-Martin and Peattie, Kenneth John 2009. Sustainability marketing: a global perspective. Wiley.

Peattie, Susan, Peattie, Kenneth John and Jamal, Ahmad 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition, Barcelona, Spain, 28-30 September 2006. Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. n/a.

Peattie, Kenneth John, Peattie, Susan and Ponting, Cerys Anne 2009. Climate change: a social and commercial marketing communications challenge. Euromed Journal of Business 4 (3) , pp. 270-286. 10.1108/14502190910992693

Peattie, Kenneth John 2008. Changing behaviours: carrot or stick? Presented at: Chartered Institute of Environmental Health Conferernce (Wales), Cardiff, UK, September 2008.

Peattie, Kenneth John 2008. Social marketing: A strategic approach to fire prevention planning, changing behaviour, reducing risk and inefficiency. Presented at: UK Fire Service Conference, London, UK, September 2008.

Peattie, Kenneth John and Peattie, Susan 2008. A unlocking the retail gates: the market entry challenge for ethical brands - the case of ONE Water. Presented at: 15th International Conference on Recent Advances in Retailing and Services Science, Zagreb, Croatia, 14-17 July 2008.

Peattie, Kenneth John and Morley, Adrian Sherwin 2008. Social enterprise: the research challenge. Presented at: 5th Annual Social Enterprise Research Conference, London, UK, 26-27 June 2008.

Peattie, Kenneth John and Morley, Adrian Sherwin 2008. Eight paradoxes of the social enterprise research agenda. Social Enterprise Journal 4 (2) , pp. 91-107. 10.1108/17508610810901995

Peattie, Kenneth John and Woo, Claudia H. L. 2008. The era of corporate citizenship: Perodua's advertising with a social dimension. Hong Kong University/Harvard Business Publishing. Available at: http://hbr.org/product/the-era-of-corporate-citize...

Peattie, Kenneth John 2008. Towards Sustainable Organizations for the 21st Century. In: Wankel, Charles ed. 21st Century Management: A Reference Handbook, London: SAGE, pp. 250-260.

Peattie, Kenneth and Morley, Adrian Sherwin 2008. Social enterprises: diversity and dynamics, contexts and contributions. [Discussion Paper]. Cardiff: BRASS / ESRC / Social Enterprise Coalition.
file

Peattie, Kenneth John 2008. Green marketing. In: Baker, Michael J. and Hart, Susan eds. The Marketing Book. 6th ed., Oxford: Elsevier, pp. 562-582.

Peattie, Kenneth John 2007. Consumer rights. In: Visser, Wayne, Pohl, Manfred, Tolhurst, Nick and Matten, Dirk eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations, London: Sage, p. 93.

Peattie, Kenneth James 2007. Privacy. In: Visser, Wayne, Matten, Dirk, Pohl, Manfred and Tolhurst, Nick eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations, Chichester: Wiley-Blackwell, pp. 374-375.

Peattie, Kenneth John 2007. ONE Water - a unique story about enterprise for sustainability. Presented at: The Next Great Transformation Conference, The Eden Project, Cornwall, UK, 24-26 October 2007.

Peattie, Kenneth John and Peattie, Susan 2007. Choosing our words carefully: the need for a new dialect of social marketing. Presented at: 2nd National Social Marketing Conference, Oxford, UK, 24-25 September 2007.

Peattie, Kenneth John and Hines, Frances 2007. Understanding the environmental impacts of household consumption: a holistic systems approach. Presented at: Greening of Industry Network Conference, Cardiff University, Cardiff, UK, 2-5 July 2007.
file

Peattie, Kenneth John 2007. Sustainability & social science: regionally relevant research. Presented at: Regional Association of Regional Observatory Conference, Birmingham, UK, June 2007.

Peattie, Kenneth John 2007. Sustainable marketing: marketing re-thought, re-mixed and re-tooled. In: Saren, Michael, Maclaran, Pauline, Goulding, Christina, Elliott, Richard, Shankar, Avi and Caterall, Miriam eds. Critical Marketing: Defining the Field, Amsterdam: Butterworth-Heinmann, pp. 193-210.

Peattie, Susan, Peattie, Kenneth John and Jose, P. 2007. The market entry challenge for ethical brands: The case of ONE water. Presented at: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.

Peattie, Kenneth John 2007. Social marketing for health improvement. Presented at: Wales Health Conference 2007, Cardiff, UK, 14 March 2007.

Peattie, Kenneth John 2007. Business and social inclusion. In: Christian, Julie, Abrams, Dominic and Gordon, David eds. The Multi-Professional Handbook of Social Exclusion, Wiley-Blackwell, pp. 169-192.

Peattie, Kenneth John, Hines, Frances, Thankappan, Samarthia, Williams, Andrew and Wells, Peter Erskine 2007. Short evidence study on UK priority products and services. London: DEFRA.

Peattie, Kenneth John 2006. Fairtrade coffee: grounds for a fresh look at ethical consumption. In: Jobber, David ed. Principles and Practice of Marketing, 5th Edition, McGraw-Hill Higher Education, pp. 226-228.

Peattie, Kenneth John 2006. A path to sustainability: an alternative agenda. Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.

Peattie, Kenneth John 2006. Marketing the impossible: what can marketing do to promote responsible consumption? Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.

Peattie, Kenneth John and Carmona, M. 2006. Responsible food retailing: the case for intermediate-level labelling. Presented at: 13th Recent Advances in Retailing & Services Science Conference, Budapest, Hungary, 9-12 July 2006.

Golding, K. and Peattie, Kenneth John 2006. Social marketing: a new approach for progressing fair trade. Presented at: Second International Conference on Fair Trade and Sustainable Development, Monteal, Canada, 19-21 June 2006.

Peattie, Susan, Jamal, Ahmad and Peattie, Kenneth John 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers. Presented at: 35th EMAC Conference, Athens, Greece, 23-26 May 2006.

Peattie, Kenneth John 2006. Social marketing: food for thought. Presented at: UK Chartered Institute of Environmental Health Conference, Bournemouth, UK, 2006.

Peattie, Kenneth John, Hines, Frances, Jenkins, Heledd Mair, Munday, Maxim C. R., Thankappan, Samarthia, Williams, A. and Wells, Peter Erskine 2006. Critical review of evidence for environmental impacts of UK households: sustainable consumption and production. [Project Report]. London: DEFRA.

Peattie, Kenneth John 2005. Mirror, signal, manoeuvre: reflections on ten years of product design and sustainability. Presented at: 10th Sustainable Innovation Conference, Surrey, UK, 24-25 October 2005.

Peattie, Kenneth John 2005. In search of ethical business leadership: time to mix our metaphors? In: Gunning, Jennifer and Holm, Søren eds. Ethics, Law and Society, Vol. 1. Ethics, Law and Society, vol. 1. Aldershot: Ashgate, pp. 159-172.

Golding, Kirsty and Peattie, Kenneth John 2005. In search of a golden blend: perspectives on the marketing of fair trade coffee. Sustainable Development 13 (3) , pp. 154-165. 10.1002/sd.274

Peattie, Susan, Clarke, Philip and Peattie, Kenneth John 2005. Risk and responsibility in tourism: promoting sun-safety. Tourism Management 26 (3) , pp. 399-408. 10.1016/j.tourman.2003.11.020

Peattie, Kenneth John 2005. Harnessing the power of sales promotion for social marketing. Presented at: 15th Annual US Social Marketing in Public Health Conference, Florida, USA, 15-18 June 2005.

Peattie, Susan and Peattie, Kenneth John 2005. Encouraging household composting in the UK waste. Presented at: Waste - The Social Context Conference, Edmonton, Canada, 11-14 May 2005.

Brinkmann, Johannes and Peattie, Kenneth John 2005. Exploring Business School Ethics. Journal of Business Ethics Education 2 (2) , pp. 151-170.

Peattie, Kenneth John and Crane, Andrew 2005. Green marketing: legend, myth, farce or prophesy? Qualitative Market Research: An International Journal 8 (4) , pp. 357-370. 10.1108/13522750510619733

Peattie, Kenneth John and Golding, Kirsty 2005. Developing fair trade markets: A new opportunity for social marketing? Presented at: 2005 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, CA, USA, 29 July - 1 August 2005. Published in: Walker, Beth A. and Houston, Mark B. eds. 2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, San Francisco, CA, USA, 29 July - 1 August 2005. Chicago, IL, USA: American Marketing Association, pp. 358-359.

Peattie, Kenneth John 2005. Wales and sustainable development: Reference compendium. [Project Report]. Cynnal Cymru/Cambridge Programme for Industry. Available at: http://www.gci.org.uk/Documents/Wales_and_Sustaina...

Peattie, Kenneth John 2005. Climbing the ESD Pyramids: An Exploration of the Context for Sustainable Business Education. BRASS Working Paper, vol. 26. BRASS Centre.

Peattie, Kenneth John and Peattie, Susan 2004. Social marketing: a fresh approach to promoting sustainable lifestyles? Presented at: The 12th International Conference of the Greening of Industry Network - Partnerships for Sustainable Development, Hong Kong Convention and Exhibition Centre, Hong Kong, China, 7-10 November 2004.
file

Pujari, D., Peattie, Kenneth John and Wright, G. 2004. Organisational Antecedents of Environmental Responsiveness in Industrial New Product Development. Industrial Marketing Management 33 (5) , pp. 381-391. 10.1016/j.indmarman.2003.09.001

McDermott, L., Eadie, D. D., Peattie, Kenneth John, Peattie, Susan, Hastings, G. and Anderson, S. 2004. Domestic composting: Challenges and opportunities for social marketing. Presented at: Academy of Marketing Conference 2004, Cheltenham, UK, 6-9 July 2004.

Peattie, Kenneth John and Carson, L. 2004. Need to know or don't want to know? Labelling of food for consumers. Presented at: European Institute of Retailing and Services Science Conference, Prague, Czech Republic, 10-13 July 2004.

Peattie, Kenneth John and Seitz, M 2004. Meeting the Closed-Loop Challenge: The Case of Remanufacturing. California Management Review 46 (2) , pp. 74-89.

Peattie, Kenneth John 2004. Building a region's sustainability knowledge base: education for sustainable development in Wales. In: Thomas, Meirion and Rhisiart, Martin eds. Sustainable Regions: Making Sustainable Development Work in Regional Economies, Aureus Publishing,

Thomas, Lisa, Evans, Martin and Peattie, Kenneth John, eds. 2004. Strategic management. Harlow: Pearson Education.

Peattie, Kenneth John 2004. In search of ethical business leadership: Time to mix our metaphors? [Working Paper]. Working Paper Series, vol. 14. Cardiff: The Centre For Business Relationships, Accountability, Sustainability and Society.

Peattie, Susan and Peattie, Kenneth John 2003. Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory. Marketing Theory 3 (3) , pp. 365-385. 10.1177/147059310333006

Pujari, D., Wright, G. and Peattie, Kenneth John 2003. Green and competitive: Influences on environmental new product development performance. Journal of Business Research 56 (8) , pp. 657-671. 10.1016/S0148-2963(01)00310-1

Peattie, Kenneth John 2003. Social responsibility in gambling and gaming: token gesture or winning line? Presented at: ATE Marketing in Gambling and Gaming Conference, London, UK, June 2003.

Peattie, Susan and Peattie, Kenneth John 2003. Sales promotion. In: Baker, Michael J. ed. The Marketing Book (5th ed.), Oxford: Butterworth-Heinemann, pp. 458-484.

Peattie, Kenneth John 2002. Strategies to increase levels of trust and participation amongst shoppers in cause related marketing. Presented at: Second Annual Nonprofit Social and Arts Marketing Colloquium, London, UK, September 2002.

Peattie, Kenneth John, Solomon, J., Hunt, J. and Solomon, A. 2002. Research insights into corporate social responsibility. New Academy Review 1 (3) , pp. 39-54.

Peattie, Susan and Peattie, Kenneth John 2002. Consumer trust in FMCG sales promotions. Presented at: 9th Recent Advances in Retailing & Services Science Conference, Heidelberg, Germany, 16-19 August 2002. Book of Abstracts: 9th Recent Advances in Retailing & Services Science Conference: August 16-19, 2002, Heidelberg, Germany. European Institute of Retailing and Services Studies (EIRASS), p. 77.

Peattie, Kenneth John, Solomon, J., Solomon, A. and Hunt, Joanne Clare 2002. Research insights in corporate social responsibility (part 2). New Academy Review 1 (3) , pp. 39-54.

Peattie, Kenneth John, Peattie, Susan and Clarke, P. 2001. Skin Cancer Prevention: Re-evaluating the Public policy Implications. Journal of Public Policy and Marketing 20 (2) , pp. 268-279. 10.1509/jppm.20.2.268.17371

This list was generated on Sun Oct 13 05:14:08 2019 BST.