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Oeppen, Jemma and Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 2014. Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry. Journal of Marketing Management 30 (9-10) , pp. 925-948. 10.1080/0267257X.2014.934905

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