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De Luca, Luigi M., Herhausen, Dennis, Troilo, Gabriele and Rossi, Andrea 2020. How and when do big data investments pay off? The role of marketing affordances and service innovation. Journal of the Academy of Marketing Science 10.1007/s11747-020-00739-x
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This list was generated on Wed Sep 30 06:51:15 2020 BST.