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De Luca, Luigi ORCID: https://orcid.org/0000-0002-2492-3075, Rossi, Andrea, Sumar, Zahir and Troilo, Gabriele 2023. Digital transformation in the making: Lessons from a large energy company. Noble, Charles and Bstieler, Ludwig, eds. The PDMA Handbook of Innovation and New Product Development, 4th Edition, Wiley, pp. 387-406.
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De Luca, Luigi M. ORCID: https://orcid.org/0000-0002-2492-3075, Herhausen, Dennis, Troilo, Gabriele and Rossi, Andrea 2021. How and when do big data investments pay off? The role of marketing affordances and service innovation. Journal of the Academy of Marketing Science 49 , pp. 790-810. 10.1007/s11747-020-00739-x
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