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Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100, Spry, Amanda ORCID: https://orcid.org/0000-0003-0922-4257, Ekinci, Yuksel and Vredenburg, Jessica 2024. From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. Journal of Brand Management 31 , pp. 193-211. 10.1057/s41262-023-00319-8
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Orazi, Davide C., Spry, Amanda ORCID: https://orcid.org/0000-0003-0922-4257, Theilacker, Max N. and Vredenburg, Jessica 2017. A multi-stakeholder IMC framework for networked brand identity. European Journal of Marketing 51 (3) , pp. 551-571. 10.1108/EJM-08-2015-0612
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Spry, Amanda ORCID: https://orcid.org/0000-0003-0922-4257, Pappu, Ravi and Cornwell, T. Bettina 2011. Celebrity endorsement, brand credibility and brand equity. European journal of marketing 45 (6) , pp. 882-909. 10.1108/03090561111119958

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