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Foxall, Gordon Robert, Yan, Ji, Oliveira-Castro, Jorge M. and Wells, Victoria K. 2013. Brand-related and situational influences on demand elasticity. Journal of Business Research 66 (1) , pp. 73-81. 10.1016/j.jbusres.2011.07.025 |
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Yan, Ji, Foxall, Gordon Robert and Doyle, John R. 2012. Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report). The Psychological Record |
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Yan, Ji, Foxall, Gordon Robert and Doyle, John R. 2012. Patterns of reinforcement and the essential value of brands: II. Evaluation of a model of consumer choice. (Report). The Psychological Record |
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