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Number of items: 3.

Foxall, Gordon Robert, Yan, Ji, Oliveira-Castro, Jorge M. and Wells, Victoria K. 2013. Brand-related and situational influences on demand elasticity. Journal of Business Research 66 (1) , pp. 73-81. 10.1016/j.jbusres.2011.07.025

Yan, Ji, Foxall, Gordon Robert and Doyle, John R. 2012. Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report). The Psychological Record

Yan, Ji, Foxall, Gordon Robert and Doyle, John R. 2012. Patterns of reinforcement and the essential value of brands: II. Evaluation of a model of consumer choice. (Report). The Psychological Record

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