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Gillani, Alvina 2014. Reconciling demands of conscience: a grounded theory of consumer behaviour in the Fairtrade context. PhD Thesis, Cardiff University.
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Gillani, Alvina, Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Pallister, John Gordon and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2011. Consumer cynicism: an emergent phenomenon in fairtrade? Presented at: Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, UK, 5-7 July 2011.

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