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Number of items: 7.

Wells, Victoria Kate, Ponting, Cerys Anne and Peattie, Kenneth John 2011. Behaviour and climate change: consumer perceptions of responsibility. Journal of Marketing Management 27 (7-8) , pp. 808-833. 10.1080/0267257X.2010.500136

Wells, Victoria Kate and Daunt, Kate 2011. Eduscape: an analysis of the physical learning environment. Presented at: Academy of Marketing Conference, University of Liverpool, 5-7 July 2011.

Foxall, Gordon Robert, Wells, Victoria Kate, Chang, Shing Wan and Oliveira-Castro, Jorge M. 2010. Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management 30 (2) , pp. 145-160. 10.1080/01608061003756414

Wells, Victoria Kate, Chang, Shing Wan, Oliveira-Castro, Jorge and Pallister, John Gordon 2010. Market segmentation from a behavioral perspective. Journal of Organizational Behavior Management 30 (2) , pp. 176-198. 10.1080/01608061003756505

Oliveira-Castro, Jorge M., Foxall, Gordon Robert and Wells, Victoria Kate 2010. Consumer brand choice: money allocation as a function of brand reinforcing attributes. Journal of Organizational Behavior Management 30 (2) , pp. 161-175. 10.1080/01608061003756455

Foxall, Gordon Robert and Wells, Victoria Jane 2008. The Style/Involvement Model of Consumer Innovation. In: Rickards, Tudor, Runco, Mark A. and Moger, Susan eds. The Routledge Companion to Creativity, Routledge Companions, Abingdon: Routledge, pp. 71-87.

Foxall, Gordon Robert, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella and Sigurdsson, Valdimar 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. In: Jaya, Krishna S. ed. Marketing for social change: perspectives and experience, Hyderabad, India: Icfai Press, pp. 117-144.

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