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Number of items: 27.

Davies, Fiona Margaret and Foxall, Gordon Robert 2011. Involvement in sport and intention to consume alcohol: an exploratory study of UK adolescents. Journal of Applied Social Psychology 41 (9) , pp. 2284-2311. 10.1111/j.1559-1816.2011.00806.x

Davies, Fiona Margaret and Slater, Stephanie 2011. Exploring the power of sporting celebrity endorsements; a comparison of contrasting sports. Presented at: 2011 AMS World Marketing Congress, Reims, France, 19-23 July 2011. Proceedings of the 15th Biennial World Marketing Congress. Reims, France: Academy of Marketing Science,

Davies, Fiona Margaret and Steele, Bradley Frank 2010. Sport, socialising and alcohol: a study in one UK university. Presented at: Academy of Marketing Conference 2010, Coventry, UK, 6 -8 July 2010. Academy of Marketing Conference 2010: Transformational Marketing. Academy of Marketing,

Davies, Fiona Margaret 2009. An investigation into the effects of sporting involvement and alcohol sponsorship on underage drinking. International Journal of Sports Marketing & Sponsorship 11 (1) , pp. 25-45.

Ratici, M., O'Hara, R., Harker, D., Harker, M., Sharma, B., Reinhard, K. and Davies, Fiona Margaret 2009. The influence of reference groups on alcohol consumption: A tri-country, social marketing study of young women. Presented at: Sustainable Management and Marketing Conference, Melbourne, Australia, 30th November-2nd December 2009. Published in: Tojib, D. ed. Proceedings of the 2009 Conference of the Australian and New Zealand Marketing Academy (ANZMAC): Sustainable Management and Marketing, Melbourne, Australia 30 November - 2 December 2009. Canning Birdge, Perth: Australian and New Zealand Marketing Academy,

Davies, Fiona Margaret and Tsiantas, G. 2008. Selection of leveraging strategies by national Olympic sponsors: a proposed model. International Journal of Sports Marketing & Sponsorship 9 (4) , pp. 271-289.

Davies, Fiona Margaret 2007. Compliant personalities and their response to sponsorship. Presented at: Academy of Marketing Conference 2007, Egham, UK, 3-6 July 2007.

Jamal, Ahmad, Davies, Fiona Margaret, Chudry, Farooq and Al-Marri, Mohamed 2006. Profiling consumers: A study of Qatari consumers' shopping motivations. Journal of Retailing and Consumer Services 13 (1) , pp. 67-80. 10.1016/j.jretconser.2005.08.002

Davies, Fiona Margaret, Veloutsou, Cleopatra and Costa, Andrew 2006. Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences. Journal of Marketing Communications 12 (1) , pp. 31-48. 10.1080/13527260500264574

Davies, Fiona Margaret, Moutinho, Luiz and Hutcheson, Graeme 2005. Constructing a knowledge-based system to aid scenario-based strategic planning: an application to the European airline industry. Intelligent Systems in Accounting, Finance and Management 13 (2) , pp. 61-79. 10.1002/isaf.257

Davies, Fiona Margaret and Gould-Williams, Julian Seymour 2005. Using social exchange theory to predict the effects of HRM practice on employee outcomes. Public Management Review 7 (1) , pp. 1-24. 10.1080/1471903042000339392

Goode, Mark M. H., Davies, Fiona Margaret, Moutinho, Luiz and Jamal, Ahmad 2005. Determining Customer Satisfaction From Mobile Phones: A Neural Network Approach. Journal of Marketing Management 21 (7-8) , pp. 755-778. 10.1362/026725705774538381

Gould-Williams, Julian Seymour and Davies, Fiona Margaret 2004. Do "innovative" Human Resource Management practices lead to enhanced performance in public organisations? International Journal of Human Resources Development and Management 4 (3) , pp. 223-234. 10.1504/IJHRDM.2004.004767

Davies, Fiona Margaret 2003. Global events, national sponsors: can benefits be gained through short-term associations? Presented at: Università Ca' Foscari Venezia and Ecole Supérieure de Commerce de Paris EAP, Venice, Italy, 28-29 Nov 2003.
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Bibby, Sam and Davies, Fiona Margaret 2003. Succeeding in the scrum or losing in the lineout? An investigation into national rugby team sponsorship. Presented at: 2003 Summer Marketing Educators' Conference, Chicago, IL, USA, 15-18 August 2003.

Davies, Fiona Margaret 2003. Exploring UK consumer attitudes to sport sponsorships. Presented at: 36th Academy of Marketing Annual Conference 2003, Birmingham, UK, July 2003.

Phillips, Paul, Moutinho, Luiz, Curry, Bruce, Davies, Fiona Margaret and Evans, Martin 2003. The Kohonen self-organising map as an alternative to cluster analysis: an application to direct marketing. International Journal of Market Research 45 (2) , pp. 191-211.

Moutinho, Luiz, Davies, Fiona Margaret and Hutcheson, Graeme 2002. Exploring key neo-marketing directions through the use of an academic "think tank": A methodological framework. European Journal of Marketing 36 (4) , pp. 417-432. 10.1108/03090560210417246

Phillips, Paul A., Davies, Fiona Margaret and Moutinho, L. 2002. Assessing the impact of market-focused and price-based strategies on performance: a neural network topology. Journal of Market-Focused Management 5 (3) , pp. 219-238. 10.1023/A:1022942806776

Moutinho, Luiz, Davies, Fiona Margaret and Hutcheson, Graeme 2002. Exploring key neo-marketing directions through the use of an academic "think tank": A methodological framework. European Journal of Marketing 36 (4) , pp. 417-432. 10.1108/03090560210417246

Goode, M., Davies, Fiona Margaret, Moutinho, L. and Jamal, Ahmad 2001. Consumers satisfaction from mobile phones. Presented at: 8th International Conference on Recent Advances in Retailing and Services Science, Vancouver, Canada, 16-19 July 2001.

Goode, M., Davies, Fiona Margaret, Moutinho, L. and Jamal, Ahmad 2001. Predicting consumers satisfaction from mobile phones. Presented at: 8th EIRASS International Conference on Recent Advances in Retailing & Services Science, Vancouver, Canada, June 2001.

Moutinho, Luiz A., Davies, Fiona Margaret, Goode, Mark M. H. and Ogbonna, Emmanuel Okechukwu 2001. Critical factors in consumer supermarket shopping behaviour: a neural network approach. Journal of Consumer Behaviour 1 (1) , pp. 35-49. 10.1002/cb.52

Phillips, Paul A, Davies, Fiona Margaret and Moutinho, Luiz 2001. The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis. Journal of Marketing Management 17 (1-2) , pp. 159-182. 10.1362/0267257012571438

Curry, Bruce, Davies, Fiona Margaret, Phillips, Paul, Evans, Martin and Moutinho, Luiz 2001. The Kohonen self-organizing map: an application to the study of strategic groups in the UK hotel industry. Expert Systems 18 (1) , pp. 19-31. 10.1111/1468-0394.00152

Davies, Fiona Margaret 2001. Managing and Marketing Technology by David Ford and Michael Saren [Book Review]. Journal of Marketing Management 17 (5-6) , pp. 609-614. 10.1362/026725701323366962

Davies, Fiona Margaret 2001. Under age and under the influence? Young people and the promotion of alcohol. Presented at: Academy of Marketing Conference 2001, Cardiff, UK, 2-4 July 2001.

This list was generated on Sat Dec 14 09:51:16 2019 GMT.