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Number of items: 2.

Jamal, Ahmad, Foxall, Gordon Robert and Evans, Martin John 2009. Consumer behaviour (2nd ed.). Chichester: Wiley-Blackwell.

Nancarrow, Clive, Evans, Martin John and Pallister, John Gordon 2003. Polls apart! Political, research and ethical lessons from UK pressure groups' use of opinion polls. International Journal of Nonprofit and Voluntary Sector Marketing 8 (2) , pp. 181-193. 10.1002/nvsm.211

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