Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Browse by All Cardiff Authors

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Number of items: 31.

Jamal, Ahmad, Peattie, Susan and Peattie, Kenneth John 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19 (1) , pp. 98-108. 10.1016/j.jretconser.2011.10.001

Peattie, Susan and Peattie, Kenneth John 2012. Social Marketing for a Sustainable Environment. In: Hastings, Gerard, Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing, London: SAGE Publications, pp. 343-358.

Peattie, Susan and Peattie, Kenneth John 2012. The social marketing mix - a critical review. In: Hastings, Gerard, Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing, London: Sage, pp. 155-166.

Peattie, Susan, Peattie, Kenneth John and Thomas, Robyn 2012. Social marketing as transformational marketing in public services: The case of Project Bernie. Public Management Review 14 (7) , pp. 987-1010. 10.1080/14719037.2012.662444

Peattie, Susan, Peattie, Kenneth John, Newcombe, Robert Gordon, Davies, Fiona Margaret and Vasquez, D. 2011. Social marketing to extinguish fire-setting behaviour. Presented at: 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 16-17 June. Published in: Pereira, V. Ines ed. The Role of Public and Nonprofit Marketing on the New Sustainable Development Model. Porto: Instituto superior de contabilidade e administracao do Porto,

Peattie, Kenneth John and Peattie, Susan 2010. Refashioning retail CRM strategies: The M&S/Oxfam clothes exchange scheme. Presented at: 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul, Turkey, 2-5 July 2010.

Peattie, Kenneth John and Peattie, Susan 2010. An introduction to social marketing. Presented at: British Aerosol Manufacturers' Conference, London,

Peattie, Susan 2010. A social marketing project to reduce the incidence of deliberate grass fires in Wales, UK. Summary report of scoping phase. [Project Report]. Cardiff: The Centre for Business Relationships, Accountability, Sustainability and Society (BRASS), Cardiff University.

Peattie, Kenneth John and Peattie, Susan 2009. Social marketing: a pathway to consumption reduction? Journal of Business Research 62 (2) , pp. 260-268. 10.1016/j.jbusres.2008.01.033

Peattie, Susan and Peattie, Kenneth John 2009. Transforming how we change behaviour: social marketing for sustainability. Presented at: 5th International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Technology, Mauritius, 5-7 January 2009.

Peattie, Susan, Peattie, Kenneth John and Jamal, Ahmad 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition, Barcelona, Spain, 28-30 September 2006. Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. n/a.

Peattie, Kenneth John, Peattie, Susan and Ponting, Cerys Anne 2009. Climate change: a social and commercial marketing communications challenge. Euromed Journal of Business 4 (3) , pp. 270-286. 10.1108/14502190910992693

Peattie, Kenneth John and Peattie, Susan 2008. A unlocking the retail gates: the market entry challenge for ethical brands - the case of ONE Water. Presented at: 15th International Conference on Recent Advances in Retailing and Services Science, Zagreb, Croatia, 14-17 July 2008.

Peattie, Kenneth John and Peattie, Susan 2007. Choosing our words carefully: the need for a new dialect of social marketing. Presented at: 2nd National Social Marketing Conference, Oxford, UK, 24-25 September 2007.

Peattie, Susan 2007. The internet as a medium for communicating with teenagers. Social Marketing Quarterly 13 (2) , pp. 21-46. 10.1080/15245000701326343

Peattie, Susan, Peattie, Kenneth John and Jose, P. 2007. The market entry challenge for ethical brands: The case of ONE water. Presented at: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.

Peattie, Susan and Jamal, Ahmad 2006. Tackling obesity among children: the role of retailers promotional offers. Presented at: 13th International Conference of the European Institute of Retailing and Services Studies (EIRASS) 2006, Budapest, Hungary, 9th - 12th July 2006.

Peattie, Susan, Jamal, Ahmad and Peattie, Kenneth John 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers. Presented at: 35th EMAC Conference, Athens, Greece, 23-26 May 2006.

Peattie, Susan and Rodricks, M. 2005. Reshaping future society: children's food and drink. Presented at: Academy of Marketing Conference 2005, Dublin, Ireland, July 2005.

Peattie, Susan, Clarke, Philip and Peattie, Kenneth John 2005. Risk and responsibility in tourism: promoting sun-safety. Tourism Management 26 (3) , pp. 399-408. 10.1016/j.tourman.2003.11.020

Peattie, Susan and Peattie, Kenneth John 2005. Encouraging household composting in the UK waste. Presented at: Waste - The Social Context Conference, Edmonton, Canada, 11-14 May 2005.

Peattie, Kenneth John and Peattie, Susan 2004. Social marketing: a fresh approach to promoting sustainable lifestyles? Presented at: The 12th International Conference of the Greening of Industry Network - Partnerships for Sustainable Development, Hong Kong Convention and Exhibition Centre, Hong Kong, China, 7-10 November 2004.
file

McDermott, L., Eadie, D. D., Peattie, Kenneth John, Peattie, Susan, Hastings, G. and Anderson, S. 2004. Domestic composting: Challenges and opportunities for social marketing. Presented at: Academy of Marketing Conference 2004, Cheltenham, UK, 6-9 July 2004.

Peattie, Susan 2003. Applying sales promotion competitions to nonprofit contexts. International Journal of Nonprofit and Voluntary Sector Marketing 8 (4) , pp. 349-362. 10.1002/nvsm.225

Peattie, Susan and Peattie, Kenneth John 2003. Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory. Marketing Theory 3 (3) , pp. 365-385. 10.1177/147059310333006

Peattie, Susan and Peattie, Kenneth John 2003. Sales promotion. In: Baker, Michael J. ed. The Marketing Book (5th ed.), Oxford: Butterworth-Heinemann, pp. 458-484.

Peattie, Susan and Smith, P. 2003. Building bridges to the knowledge economy in Wales. Presented at: European TeleRegions Network Conference, Cardiff, UK, 2003.

Peattie, Susan and Peattie, Kenneth John 2002. Consumer trust in FMCG sales promotions. Presented at: 9th Recent Advances in Retailing & Services Science Conference, Heidelberg, Germany, 16-19 August 2002. Book of Abstracts: 9th Recent Advances in Retailing & Services Science Conference: August 16-19, 2002, Heidelberg, Germany. European Institute of Retailing and Services Studies (EIRASS), p. 77.

Peattie, Susan 2002. Using the Internet to communicate the sun-safety message to teenagers. Health Education 102 (5) , pp. 210-218. 10.1108/09654280210444083

Peattie, Kenneth John, Peattie, Susan and Clarke, P. 2001. Skin Cancer Prevention: Re-evaluating the Public policy Implications. Journal of Public Policy and Marketing 20 (2) , pp. 268-279. 10.1509/jppm.20.2.268.17371

Peattie, Susan 2001. Competing for prizes not profits: Applying promotional competitions to non-profit contexts. Presented at: 1st Annual Nonprofit, Social and Arts Marketing Colloquium, Henley On-Thames, UK, 25 October 2001.

This list was generated on Mon Dec 16 08:34:58 2019 GMT.