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Golding, Kirsty and Peattie, Kenneth John 2005. In search of a golden blend: perspectives on the marketing of fair trade coffee. Sustainable Development 13 (3) , pp. 154-165. 10.1002/sd.274

Peattie, Kenneth John and Golding, Kirsty 2005. Developing fair trade markets: A new opportunity for social marketing? Presented at: 2005 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, CA, USA, 29 July - 1 August 2005. Published in: Walker, Beth A. and Houston, Mark B. eds. 2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, San Francisco, CA, USA, 29 July - 1 August 2005. Chicago, IL, USA: American Marketing Association, pp. 358-359.

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