The virtues of 'Blue Sky' projects: How lunar design taps into the power of imagination

Andriopoulos, Constantine and Gotsi, Manto 2005. The virtues of 'Blue Sky' projects: How lunar design taps into the power of imagination. Creativity and Innovation Management 14 (3) , pp. 316-324. 10.1111/j.1467-8691.2005.00350.x

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Abstract

In an era of globalization, intense competition and unpredictability, organizational creativity is increasingly important and, hence, tapping into the power of imagination in the work setting is propelled to unprecedented heights. This article explores how imagination is encouraged among employees within a successful NPD consultancy (Lunar Design Inc.) through the processes of ‘initiating’, ‘defining’, ‘imagining’ and ‘implementing’‘blue sky’ projects. Such activities enhance creative thinking, generate new knowledge, break down stereotypes, enhance employees’ morale and satisfaction and build a reputation of a visionary organization. We urge managers to address the hidden danger of pigeonholing conventional work as mundane, especially in times of a recession where more structure needs to be incorporated in ‘blue sky’ activities.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Publisher:	Wiley-Blackwell
ISSN:	0963-1690
Last Modified:	13 Jan 2018 20:48
URI:	https://orca.cardiff.ac.uk/id/eprint/42531

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