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Compliant personalities and their response to sponsorship

Davies, Fiona Margaret 2007. Compliant personalities and their response to sponsorship. Presented at: Academy of Marketing Conference 2007, Egham, UK, 3-6 July 2007.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Last Modified: 19 Mar 2016 23:11
URI: https://orca.cardiff.ac.uk/id/eprint/42264

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