Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Sustainability marketing-An innovative conception of marketing

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Belz, Frank-Martin 2010. Sustainability marketing-An innovative conception of marketing. Marketing Review St. Gallen 27 (5) , pp. 8-15. 10.1007/s11621-010-0085-7

Full text not available from this repository.

Abstract

Conventional marketing thinking is increasingly unable to cope with the ecological, social and commercial realities that confront mankind. This conceptual article presents a vision of an integrated approach to ‘sustainability marketing’ and highlights a number of innovative ways in which this differs from the conventional marketing management mainstream.

Item Type: Article
Schools: Centre for Business Relationships, Accountability, Sustainability and Society (BRASS)
Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Uncontrolled Keywords: Sustainability marketing
ISSN: 1865-6544
Last Modified: 19 Oct 2022 09:14
URI: https://orca.cardiff.ac.uk/id/eprint/20430

Citation Data

Actions (repository staff only)

Edit Item Edit Item