Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Mega-event marketing and urban growth coalitions: a case study of Nanjing Olympic New Town

Zhang, Jingxiang and Wu, Fulong 2008. Mega-event marketing and urban growth coalitions: a case study of Nanjing Olympic New Town. Town Planning Review 79 (2) , pp. 209-226. 10.3828/tpr.79.2-3.4

Full text not available from this repository.

Abstract

With the shift of urban governance towards a more entrepreneurial mode in China, local governments and business interests have formed various coalitions of growth. These coalitions are widespread in China nowadays. The purpose of this article is to examine the nature of such growth coalitions through a case study of Nanjing's Olympic New Town. This growth coalition was built upon a mega-event, namely the Tenth National Sports Games in China. The marketing of this mega-event mobilised the interests of various governments, in particular the municipal government, and real-estate developers. However, when the mega-event was over and the property market faced a slowdown due to a tightening up of macro-economic policies by the central government, the coalition was quickly dismantled. The instability of the coalition has had some negative implications for urban development. This case study highlights the unstable nature of growth collations based on specific events.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Geography and Planning (GEOPL)
ISSN: 0041-0020
Last Modified: 07 Nov 2019 09:08
URI: https://orca.cardiff.ac.uk/id/eprint/10730

Citation Data

Cited 38 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item