Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Lego vs Daily Mail strikes at paper's weak spot: its advertising revenue

Jewell, John 2016. Lego vs Daily Mail strikes at paper's weak spot: its advertising revenue. The Conversation 2016 (Nov 14)

Full text not available from this repository.

Abstract

Perhaps providing a welcome diversion to all the apocalyptic press reaction following the election of Donald Trump is the news that Lego, the Danish manufacturer of plastic bricks, has announced its intention to cease advertising in the Daily Mail. Responding to tweets from social media campaign group, Stop Funding Hate (SFH), and a letter from a concerned parent on Facebook, Lego tweeted on Saturday: “We have finished the agreement with the Daily Mail and are not planning any future promotional activity with the newspaper.”

Item Type: Article
Date Type: Publication
Status: Published
Schools: Journalism, Media and Cultural Studies
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
N Fine Arts > NE Print media
Publisher: The Conversation Trust
Last Modified: 04 Jun 2017 09:30
URI: http://orca-mwe.cf.ac.uk/id/eprint/96211

Actions (repository staff only)

Edit Item Edit Item