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Olfactory control, aroma power and organizational smellscapes

Warren, Samantha 2017. Olfactory control, aroma power and organizational smellscapes. In: Henshaw, V., McLean, K., Medway, D., Perkins, C. and Warnaby, G. eds. Designing with Smell: Practices, Techniques and Challenges, Routledge,

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This chapter explores ‘aroma management’ in consumption spaces, workplaces and other institutional settings, reviewing debates in architectural design, sensory marketing and the natural sciences. We argue the biologically deterministic assumptions upon which these developments are premised silences considerations of power and ethics and propose an alternative socio-cultural reading of these phenomena, taking our lead from sensory anthropology. We highlight the role culture plays in the creation of organizational olfactory experiences and demonstrate that olfactory design and aroma management cannot be taken as independent of either professional norms or the employee bodies that experience, negotiate and themselves contribute to organizational smellscapes.

Item Type: Book Section
Date Type: Publication
Status: In Press
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Publisher: Routledge
ISBN: 9781138955530
Last Modified: 08 Jan 2020 03:53

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