Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

“I...don’t want to see you flashing your bits around”: exhibitionism, othering and good motherhood in online perceptions of public breastfeeding

Grant, Aimee 2016. “I...don’t want to see you flashing your bits around”: exhibitionism, othering and good motherhood in online perceptions of public breastfeeding. Geoforum 71 , pp. 52-61. 10.1016/j.geoforum.2016.03.004

PDF - Accepted Post-Print Version
Download (710kB) | Preview


Stigma and concern about public breastfeeding have been identified as contributing towards low breastfeeding rates in high-income countries. Despite this, very little research has examined public perceptions of breastfeeding. Among existing studies, lack of familiarity with breastfeeding, sexist views and hyper-sexualisation of the breast were identified alongside discomfort at viewing breastfeeding by strangers. During 2014, in the United Kingdom (UK), several cases of women being criticised for breastfeeding in public appeared in national newspapers. A Critical Discourse Analysis approach was used to theoretically frame analysis of 884 naturally occurring comments relating to a protest supporting women’s right to breastfeed in public from the UK’s most popular online news site, Mail Online. Findings are discussed in relation to mothers’ roles as citizens and sexual beings, with a particular focus on the visibility of breasts in public space. Women who breastfeed in public were viewed as unattractive, lazy, bad parents and lacking in self-respect. More specifically, women who breastfed in public were viewed as exhibitionist. This was contrasted with the desirability of breastfeeding within the home, which was seen as an appropriate way to feed an infant. The undesirability of public breastfeeding was inherently linked to sexuality, with breastfeeding women viewed as sexual aggressors (“flashers”) or inviting sexual contact from men. It is argued that these views originate in unequal gender relationships in society and the framing of breasts as sexual rather than nurturing. These discourses are played out in public space in which mothers are marginalised in a patriarchal society.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Medicine
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
H Social Sciences > HQ The family. Marriage. Woman
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Uncontrolled Keywords: Breastfeeding; Public breastfeeding; Online news comments; Sexuality; Surveillance; Women’s rights; Daily Mail; Mail Online
Publisher: Elselvier
Date of First Compliant Deposit: 15 April 2016
Date of Acceptance: 10 March 2016
Last Modified: 27 Mar 2020 12:34

Citation Data

Cited 15 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics