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Comfort, identity and fashion in the post-socialist city: materialities, assemblages and context

Jayne, Mark and Ferenčuhová, Slavomíra 2015. Comfort, identity and fashion in the post-socialist city: materialities, assemblages and context. Journal of Consumer Culture 15 (3) , pp. 329-350. 10.1177/1469540513498613

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This paper works at the intersection of three bodies of writing: theories relating to fashion, identity and the city; debate relating to urban materialities, assemblages and context; and cultural interventions advancing the study of post-socialism. Drawing on empirical research undertaken in Bratislava, Slovakia, we unpack a blurring of public and private space expressed through clothing. In contrast to elsewhere in the city, in Petržalka, a high-rise housing estate from the socialist period, widely depicted as anonymous and hostile since 1989, residents are renowned for wearing ‘comfortable’ clothes in order to ‘feel at home’ in public space. We describe the relationship between fashion, identity and comfort as an everyday ‘political’ response to state socialism and later the emergence of consumer capitalism. We argue, however, that by considering materialities, assemblages and context that studies of fashion and consumer culture can offer more complex political, economic, social, cultural and spatial analysis. To that end, we show how personal and collective consumption bound up with comfort and city life can be understood with reference to changing temporal and spatial imaginaries and experiences of claiming a material ‘right to the city’.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Geography and Planning (GEOPL)
Subjects: H Social Sciences > H Social Sciences (General)
Additional Information: Pdf uploaded in accordance with publisher's policy at :
Publisher: SAGE Publications (UK and US)
ISSN: 1469-5405
Date of First Compliant Deposit: 1 April 2016
Date of Acceptance: 9 October 2013
Last Modified: 10 Mar 2020 22:17

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