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The rhetoric of credit: merchants in early modern writing

Sullivan, Ceri 2002. The rhetoric of credit: merchants in early modern writing. Madison: Fairleigh Dickinson University Press.

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Abstract

Scores of business advice manuals, double-entry handbooks, and trade publicity briefs give the early modern merchant help on guaranteeing the value of his word. The Rhetoric of Credit looks at the rhetorical handling of the just price of goods, cash and credit; analyses the uses of the heroism in trade; shows how the ethos of the merchant is enhanced in dealing with bankruptcy and sovereign dept, and distinguishes between miser and usurer. Such shifts between the fields of social and financial credit structure the three plays that it goes on to examine: If You Know Not Me (1), The Alchemist, and Eastword Ho!

Item Type: Book
Book Type: Authored Book
Date Type: Publication
Status: Published
Schools: English, Communication and Philosophy
Subjects: H Social Sciences > HG Finance
Additional Information: Reviewed as: ‘incisive and learned’, ‘fascinating’, ‘an important book’ (Journal for Early Modern Cultural Studies 4.2); ‘redresses deficienc[ies]’, ‘historically specific’, ‘disdains previous interpretations’, ‘drives home her point’ (The Historical Journal 49.4); ‘original and complex’, ‘unusually productive combination of professional skills’, ‘testing but welcome factual ballast to usual critical tendencies’ (Notes and Queries 3/2004); ‘succinct, informed… fresh’, ‘learned… and important’ (Renaissance Forum 7); ‘double expertise’, ‘fascinating’, ‘provocative and very important’ (Business History 46.1); ‘welcome corrective’, densely detailed’ (Review of English Studies 55); ‘palpable irritation [which]… is engaging, not off-putting, inspiring, not reactionary’ (Sixteenth-century Journal 34.3)
Publisher: Fairleigh Dickinson University Press
ISBN: 9780838639269
Last Modified: 04 Jun 2017 08:33
URI: http://orca-mwe.cf.ac.uk/id/eprint/80038

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