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A NCaRBS analysis of SME intended innovation: learning about the Don't Knows

Beynon, Malcolm James, Jones, Paul, Pickernell, David and Packham, Gary 2016. A NCaRBS analysis of SME intended innovation: learning about the Don't Knows. Omega 59 (A) , pp. 97-112. 10.1016/j.omega.2015.04.018

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Abstract

This study demonstrates a novel form of business analytics, respecting the quality of the data available (allowing incompleteness in the data set), as well as engaging with the uncertainty in the considered outcome variable (inclusive of Don’t Know (DK) responses). The analysis employs the NCaRBS technique, based on the Dempster–Shafer theory of evidence, to investigate the relationship between Small and Medium-sized Enterprise (SME) characteristics and whether they intended to undertake future innovation. The allowed outcome response for intended innovation was either, Yes, No and DK, all of which are considered pertinent responses in this analysis. An additional consequence of the use of the NCaRBS technique is the ability to analyse an incomplete data set, with missing values in the characteristic variables considered, without the need to manage their presence. From a soft computing perspective, this study demonstrates just how exciting the business analytics field of study can be in terms of pushing the bounds of the ability to handle real ‘incomplete’ business data which has real, and sometimes uncertain, outcomes. Further, the findings also inform how different notions of ignorance in evidence are accounted for in such analysis.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Uncontrolled Keywords: SME; NCaRBS; Don’t Know; Innovation
Publisher: Elsevier
ISSN: 0305-0483
Date of First Compliant Deposit: 30 March 2016
Date of Acceptance: 28 April 2015
Last Modified: 06 Jun 2017 00:41
URI: http://orca-mwe.cf.ac.uk/id/eprint/76902

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