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Travel brochures need to carry better health advice

Shickle, Darren, Nolan-Farrell, M. Z. and Evans, Meirion Rhys 1998. Travel brochures need to carry better health advice. Communicable Disease and Public Health 1 (1) , pp. 41-43.

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Abstract

Most people travelling abroad on holiday from the United Kingdom consult a travel brochure and book with a travel agent. Travel brochures are therefore potentially an important source of travel health advice. We assessed the quantity and quality of health advice of 143 travel brochures for 1994/5 winter and 1995 summer seasons available from a high street travel agent. Only 11% carried health information in a prominent location, 64% put health information at the end (often in small print), and 25% contained no health information at all. Much advice was superficial, and only a minority mentioned safe drinking water (24%), safe food (22%), or safe sex (3%). Better health advice more prominently displayed is needed in travel brochures. Public health practitioners should collaborate with travel companies and travel agents to improve the quality and quantity of health information provided to travellers.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Medicine
Subjects: R Medicine > R Medicine (General)
R Medicine > RA Public aspects of medicine
Uncontrolled Keywords: Communicable Disease Control/methods, Great Britain, Health Education/methods, Humans, Pamphlets, Sunburn/prevention & control, Travel
Publisher: London : Public Health Laboratory Service in association with the Scottish Centre for Infection and Environmental Health
ISSN: 1462-1843
Related URLs:
Last Modified: 21 Aug 2019 02:35
URI: http://orca-mwe.cf.ac.uk/id/eprint/68404

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