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Towards the professionalisation of public relations in Malaysia: Perception management and strategy development

Abdullah, Z. and Threadgold, Terry Roslyn 2008. Towards the professionalisation of public relations in Malaysia: Perception management and strategy development. Public Relations Review 34 (3) , pp. 285-287. 10.1016/j.pubrev.2008.04.003

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Abstract

The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a 'true' profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise.

Item Type: Article
Schools: Journalism, Media and Culture
Publisher: Elsevier
ISSN: 0363-8111
Last Modified: 04 Jun 2017 01:54
URI: http://orca-mwe.cf.ac.uk/id/eprint/5501

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