Bibby, Sam and Davies, Fiona Margaret
2003.
Succeeding in the scrum or losing in the lineout? An investigation into national rugby team sponsorship.
Presented at: 2003 Summer Marketing Educators' Conference,
Chicago, IL, USA,
15-18 August 2003.
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Item Type: |
Conference or Workshop Item
(Paper)
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Date Type: |
Completion |
Status: |
Unpublished |
Schools: |
Business (Including Economics) |
Subjects: |
H Social Sciences > H Social Sciences (General) |
Last Modified: |
19 Mar 2016 09:33 |
URI: |
https://orca.cardiff.ac.uk/id/eprint/52304 |
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