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Strategies to increase levels of trust and participation amongst shoppers in cause related marketing

Peattie, Kenneth John 2002. Strategies to increase levels of trust and participation amongst shoppers in cause related marketing. Presented at: Second Annual Nonprofit Social and Arts Marketing Colloquium, London, UK, September 2002.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > HF Commerce
Last Modified: 04 Jun 2017 05:19
URI: http://orca-mwe.cf.ac.uk/id/eprint/50816

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