Harnessing the power of sales promotion for social marketing

Peattie, Kenneth John 2005. Harnessing the power of sales promotion for social marketing. Presented at: 15th Annual US Social Marketing in Public Health Conference, Florida, USA, 15-18 June 2005.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > HF Commerce
Last Modified:	04 Jun 2017 05:18
URI:	http://orca-mwe.cf.ac.uk/id/eprint/50558

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