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Researching consumers in multicultural societies: Emerging methodological issues

Slater, Stephanie and Yani-De-Soriano, Marie Mirella 2012. Researching consumers in multicultural societies: Emerging methodological issues. In: Piacentini, M. G. and Cui, C. C. eds. Multicultural Perspectives in Customer Behaviour, Key Issues in Marketing Management, London: Routledge, pp. 149-166.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HT Communities. Classes. Races
Additional Information: "This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12"--T.p. verso.
Publisher: Routledge
ISBN: 9780415628907
Related URLs:
Last Modified: 04 Jun 2017 05:05
URI: http://orca-mwe.cf.ac.uk/id/eprint/48269

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