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Exploring UK consumer attitudes to sport sponsorships

Davies, Fiona Margaret 2003. Exploring UK consumer attitudes to sport sponsorships. Presented at: 36th Academy of Marketing Annual Conference 2003, Birmingham, UK, July 2003.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HM Sociology
Last Modified: 19 Mar 2016 23:19
URI: http://orca-mwe.cf.ac.uk/id/eprint/47120

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