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A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology

Yani-De-Soriano, Marie Mirella and Foxall, Gordon Robert 2002. A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology. Journal of Consumer Behaviour 2 (1) , pp. 23-36. 10.1002/cb.87

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Abstract

The development of a translation of Mehrabian and Russell's scales for the measurement of pleasure, arousal and dominance from the original English to a Spanish version for use in Venezuela is described. The translated scales were administered to two samples of middle-class Venezuelan consumers (n = 127,n = 127) between the ages of 20 and 50, among whom males and females were represented approximately equally. Internal reliability (measured by Cronbach's alpha) and scale validity (measured by factor analysis) indicate that the translated scales are suitable for consumer and other social psychological research in Spanish.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Uncontrolled Keywords: Emotional response; consumer choice; situational influence; behavioural perspective model
Publisher: Wiley Blackwell
ISSN: 1472-0817
Last Modified: 04 Jun 2017 04:40
URI: http://orca-mwe.cf.ac.uk/id/eprint/42737

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