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Choosing our words carefully: the need for a new dialect of social marketing

Peattie, Kenneth John and Peattie, Susan 2007. Choosing our words carefully: the need for a new dialect of social marketing. Presented at: 2nd National Social Marketing Conference, Oxford, UK, 24-25 September 2007.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Last Modified: 04 Jun 2017 04:39
URI: http://orca-mwe.cf.ac.uk/id/eprint/42246

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