Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective

Hughes, Paul, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 and Hughes, Mathew 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007. Published in: Dixon, Andrea and Machleit, Karen eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association, pp. 337-338.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Publisher:	American Marketing Association
ISBN:	0877573247
Last Modified:	24 Oct 2022 09:48
URI:	https://orca.cardiff.ac.uk/id/eprint/42182

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