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Developing Market Specific Supply Chain Strategies

Christopher, Martin and Towill, Denis Royston 2002. Developing Market Specific Supply Chain Strategies. International Journal of Logistics Management 13 (1) , pp. 1-14. 10.1108/09574090210806324

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Abstract

The issues underlying the appropriate matching of pipelines to marketplace needs under conditions of demand volatility and price pressure are examined. The authors describe a scenario where the philosophy of “one size fits all” does not apply to pipeline design, implementation, and control. Research conducted by the authors and others is used to show how appropriate global supply chain strategies can be developed contingent upon market characteristics and which seek simultaneously to achieve higher levels of customer responsiveness at less total cost to the supply chain as a whole. The selection of the right strategy within a supply chain lends itself to a taxonomic approach. We find that three dimensions (leading to eight possible configurations) are adequate for this purpose. These key dimensions are product characteristics, demand characteristics and replenishment lead-time.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HE Transportation and Communications
Uncontrolled Keywords: Demand; Lead times; Marketing strategy; Product attributes; Supply chain
Publisher: Emerald
ISSN: 0957-4093
Last Modified: 19 Mar 2016 23:07
URI: https://orca.cardiff.ac.uk/id/eprint/39333

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