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Consumer Knowledge of the World Wide Web: Conceptualization and Measurement

Page, Kelly L. and Uncles, M. 2004. Consumer Knowledge of the World Wide Web: Conceptualization and Measurement. Psychology & Marketing 21 (8) , pp. 573-591. 10.1002/mar.20023

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HF Commerce
Publisher: Wiley-Blackwell
ISSN: 1520-6793
Last Modified: 21 Oct 2016 03:14
URI: https://orca.cardiff.ac.uk/id/eprint/38446

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