The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in-store purchases

Doyle, John R., O'Connor, Darren J., Reynolds, Gareth M. and Bottomley, Paul Andrew ORCID: https://orcid.org/0000-0001-8131-6768 1999. The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in-store purchases. Psychology & Marketing 16 (3) , pp. 225-243. 10.1002/(SICI)1520-6793(199905)16:3<225::AID-MAR3>3.0.CO;2-X

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HF Commerce
Publisher:	Wiley-Blackwell
ISSN:	1520-6793
Last Modified:	08 Dec 2022 11:09
URI:	https://orca.cardiff.ac.uk/id/eprint/37809

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