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Sustainable marketing: marketing re-thought, re-mixed and re-tooled

Peattie, Kenneth John 2007. Sustainable marketing: marketing re-thought, re-mixed and re-tooled. In: Saren, Michael, Maclaran, Pauline, Goulding, Christina, Elliott, Richard, Shankar, Avi and Caterall, Miriam eds. Critical Marketing: Defining the Field, Amsterdam: Butterworth-Heinmann, pp. 193-210.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Publisher: Butterworth-Heinmann
ISBN: 9780750680660
Last Modified: 04 Jun 2017 04:17
URI: http://orca-mwe.cf.ac.uk/id/eprint/35940

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