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Green marketing

Peattie, Kenneth John 2008. Green marketing. In: Baker, Michael J. and Hart, Susan eds. The Marketing Book. 6th ed., Oxford: Elsevier, pp. 562-582.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Additional Information: Chapter 28
Publisher: Elsevier
ISBN: 9780750685665
Last Modified: 04 Jun 2017 04:15
URI: http://orca-mwe.cf.ac.uk/id/eprint/35454

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