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Where money and meanings meet: theorizing the emergence of new values in media and education

Hartley, John 2010. Where money and meanings meet: theorizing the emergence of new values in media and education. In: Drotner, Kirsten and Schrøder, Kim Christian eds. Digital Content Creation: Perceptions, Practices, and Perspectives, New literacies and digital epistemologies, vol. 46. New York: Peter Lang, pp. 91-108.

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Abstract

Recent developments in technology, globalization, and consumer activism have challenged the "broadcasting model" of natonally bounded, vertically integrated, monopolistic, expert-paradigm media industries, dedicated to supplying leisure entertainment to more or less passive consumers. Instead, attention has turned to globally traded formats, social network markets, consumer-created content, multiplatform "publication," and a semiotic long tail where niche representations can be as valuable as blockbusters. Such chenges are just as much a challenge to education as they are to business models. And education, both formal and informal, is a dynamic agent in these processes, participation, and creative content require a rethink of "studies" just as much as of "media."

Item Type: Book Section
Status: Published
Schools: Journalism, Media and Culture
Publisher: Peter Lang
ISBN: 9781433106958
Related URLs:
Last Modified: 22 Oct 2016 03:05
URI: http://orca-mwe.cf.ac.uk/id/eprint/33992

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Cited 3 times in Google Scholar. View in Google Scholar

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