Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Where money and meanings meet: theorizing the emergence of new values in media and education

Hartley, John ORCID: https://orcid.org/0000-0001-5987-8190 2010. Where money and meanings meet: theorizing the emergence of new values in media and education. Drotner, Kirsten and Schrøder, Kim Christian, eds. Digital Content Creation: Perceptions, Practices, and Perspectives, New literacies and digital epistemologies, vol. 46. New York: Peter Lang, pp. 91-108.

Full text not available from this repository.

Abstract

Recent developments in technology, globalization, and consumer activism have challenged the "broadcasting model" of natonally bounded, vertically integrated, monopolistic, expert-paradigm media industries, dedicated to supplying leisure entertainment to more or less passive consumers. Instead, attention has turned to globally traded formats, social network markets, consumer-created content, multiplatform "publication," and a semiotic long tail where niche representations can be as valuable as blockbusters. Such chenges are just as much a challenge to education as they are to business models. And education, both formal and informal, is a dynamic agent in these processes, participation, and creative content require a rethink of "studies" just as much as of "media."

Item Type: Book Section
Status: Published
Schools: Journalism, Media and Culture
Publisher: Peter Lang
ISBN: 9781433106958
Related URLs:
Last Modified: 20 Oct 2022 10:04
URI: https://orca.cardiff.ac.uk/id/eprint/33992

Citation Data

Actions (repository staff only)

Edit Item Edit Item