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Something Approaching Science? Cluster Analysis Procedures in the CRM era

Nairn, Agnes and Bottomley, Paul Andrew ORCID: https://orcid.org/0000-0001-8131-6768 2003. Something Approaching Science? Cluster Analysis Procedures in the CRM era. International Journal of Market Research 45 (2) , pp. 241-261.

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
ISSN: 1470-7853
Last Modified: 17 Oct 2022 09:15
URI: https://orca.cardiff.ac.uk/id/eprint/2573

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