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The social marketing mix - a critical review

Peattie, Susan and Peattie, Kenneth John 2012. The social marketing mix - a critical review. In: Hastings, Gerard, Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing, London: Sage, pp. 155-166.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Publisher: Sage
ISBN: 9781849201889
Related URLs:
Last Modified: 04 Jun 2017 03:44
URI: http://orca-mwe.cf.ac.uk/id/eprint/25726

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