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Social marketing: A strategic approach to fire prevention planning, changing behaviour, reducing risk and inefficiency

Peattie, Kenneth John 2008. Social marketing: A strategic approach to fire prevention planning, changing behaviour, reducing risk and inefficiency. Presented at: UK Fire Service Conference, London, UK, September 2008.

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Item Type: Conference or Workshop Item (Lecture)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Uncontrolled Keywords: marketing and strategy
Last Modified: 04 Jun 2017 03:38
URI: http://orca-mwe.cf.ac.uk/id/eprint/24140

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