Peattie, Susan and Peattie, Kenneth John 2009. Transforming how we change behaviour: social marketing for sustainability. Presented at: 5th International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Technology, Mauritius, 5-7 January 2009. |
Official URL: http://2009.onsustainability.com/index.html
Abstract
Social marketing pursues social goals by applying commercial marketing approaches to changing behaviour. This paper examines social marketing’s application across a growing range of sustainability issues and the challenges involved.
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) Sustainable Places Research Institute (PLACES) |
Subjects: | G Geography. Anthropology. Recreation > GE Environmental Sciences H Social Sciences > H Social Sciences (General) |
Uncontrolled Keywords: | marketing and strategy |
Last Modified: | 04 Jun 2017 03:38 |
URI: | http://orca-mwe.cf.ac.uk/id/eprint/24127 |
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