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Transforming how we change behaviour: social marketing for sustainability

Peattie, Susan and Peattie, Kenneth John 2009. Transforming how we change behaviour: social marketing for sustainability. Presented at: 5th International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Technology, Mauritius, 5-7 January 2009.

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Abstract

Social marketing pursues social goals by applying commercial marketing approaches to changing behaviour. This paper examines social marketing’s application across a growing range of sustainability issues and the challenges involved.

Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords: marketing and strategy
Last Modified: 04 Jun 2017 03:38
URI: http://orca-mwe.cf.ac.uk/id/eprint/24127

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