Transforming how we change behaviour: social marketing for sustainability

Peattie, Susan and Peattie, Kenneth John 2009. Transforming how we change behaviour: social marketing for sustainability. Presented at: 5th International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Technology, Mauritius, 5-7 January 2009.

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Abstract

Social marketing pursues social goals by applying commercial marketing approaches to changing behaviour. This paper examines social marketing’s application across a growing range of sustainability issues and the challenges involved.

Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	G Geography. Anthropology. Recreation > GE Environmental Sciences H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords:	marketing and strategy
Last Modified:	04 Jun 2017 03:38
URI:	http://orca-mwe.cf.ac.uk/id/eprint/24127

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