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Theory development in social marketing: The advantages of an eclectic approach

Tapp, A., Pressley, Ashley Mark, Collins, K. and Ellson, Tony John 2011. Theory development in social marketing: The advantages of an eclectic approach. Presented at: World Social Marketing Conference, Dublin, Ireland, 1st April 2011.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Last Modified: 10 Oct 2017 14:00
URI: http://orca-mwe.cf.ac.uk/id/eprint/22664

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