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Sustainability marketing-An innovative conception of marketing

Peattie, Kenneth John and Belz, Frank-Martin 2010. Sustainability marketing-An innovative conception of marketing. Marketing Review St. Gallen 27 (5) , pp. 8-15. 10.1007/s11621-010-0085-7

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Abstract

Conventional marketing thinking is increasingly unable to cope with the ecological, social and commercial realities that confront mankind. This conceptual article presents a vision of an integrated approach to ‘sustainability marketing’ and highlights a number of innovative ways in which this differs from the conventional marketing management mainstream.

Item Type: Article
Schools: Centre for Business Relationships, Accountability, Sustainability and Society (BRASS)
Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Uncontrolled Keywords: Sustainability marketing
ISSN: 1865-6544
Last Modified: 04 Jun 2017 03:23
URI: http://orca-mwe.cf.ac.uk/id/eprint/20430

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Cited 10 times in Google Scholar. View in Google Scholar

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