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Storytelling and `Character': victims, villains and heroes in a case of technological change

Whittle, Andrea, Mueller, Frank and Mangan, Anita 2009. Storytelling and `Character': victims, villains and heroes in a case of technological change. Organization 16 (3) , pp. 425-442. 10.1177/1350508409102305

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In this article we examine the role of stories in the temporal development of images of the self at work. Drawing on an in-depth case study of technological change in a UK public-private partnership, we highlight the role of stories in the construction, maintenance and defence of actors' moral status and organizational reputation. The analysis focuses on the development of one `character' as he shifted from the role of innocent victim to implied villain to heroic survivor within the stories constructed during routine work conversations. We argue that stories are intimately linked to the forms of `moral accounting' that serve to deal with the challenges to `face' and social positioning that accompany `failed' organizational change. Stories, we suggest, are likely to be invoked when an interactional encounter threatens the participants' sense of social worth. Stories in which we present ourselves in a positive light—for instance as virtuous, honourable, courageous, caring, committed, competent— comprise a key component of face-saving strategies designed to maintain our social positioning: processes that are often intensified during periods of organizational change.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
T Technology > T Technology (General)
Uncontrolled Keywords: Narrative ; Organizational change ; Self ; Storytelling ; Technological change
Publisher: Sage
ISSN: 1350-5084
Last Modified: 31 Jan 2020 05:53

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