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The influence of reference groups on alcohol consumption: A tri-country, social marketing study of young women

Ratici, M., O'Hara, R., Harker, D., Harker, M., Sharma, B., Reinhard, K. and Davies, Fiona Margaret 2009. The influence of reference groups on alcohol consumption: A tri-country, social marketing study of young women. Presented at: Sustainable Management and Marketing Conference, Melbourne, Australia, 30th November-2nd December 2009. Published in: Tojib, D. ed. Proceedings of the 2009 Conference of the Australian and New Zealand Marketing Academy (ANZMAC): Sustainable Management and Marketing, Melbourne, Australia 30 November - 2 December 2009. Canning Birdge, Perth: Australian and New Zealand Marketing Academy,

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HB Economic Theory
Uncontrolled Keywords: marketing; business strategy
Additional Information: ANZMAC 2009
Publisher: Australian and New Zealand Marketing Academy
ISBN: 1863081585
Related URLs:
Last Modified: 19 Mar 2016 22:33
URI: http://orca-mwe.cf.ac.uk/id/eprint/19979

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