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Exploring the power of sporting celebrity endorsements; a comparison of contrasting sports

Davies, Fiona Margaret and Slater, Stephanie 2011. Exploring the power of sporting celebrity endorsements; a comparison of contrasting sports. Presented at: 2011 AMS World Marketing Congress, Reims, France, 19-23 July 2011. Proceedings of the 15th Biennial World Marketing Congress. Reims, France: Academy of Marketing Science,

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HB Economic Theory
Uncontrolled Keywords: Marketing ; Business strategy
Publisher: Academy of Marketing Science
Last Modified: 04 Jun 2017 03:20
URI: http://orca-mwe.cf.ac.uk/id/eprint/19952

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