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India: Multiple media explosions

Jain, Savyasaachi 2015. India: Multiple media explosions. In: Nordenstreng, Kaarle and Thussu, Daya Kishan eds. Mapping BRICS Media, London: Routledge, pp. 145-165. (10.4324/9781315726212-10)

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India is one of the fastest growing countries in the world and the second fastest in the BRICS grouping. India's gross domestic product (GDP) grew at an average of more than 7.8 per cent per annum in real terms between 2003 and 2012. The story of the growth of Indian media is one of the great untold - or less told - stories. It has not received as much international scholarly attention as the national media systems of many other countries. Television is one of India's fastest growing sectors, not just among media but among all industries, with double-digit growth both attained and forecast. The growth of news media in India is inextricably tied up with the macro picture of demographics and the economy. This chapter examines not only the growth trajectory of Indian media but also some of the diversity they encompass in an attempt to describe this multi-faceted and multi-layered media landscape.

Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
Publisher: Routledge
ISBN: 9781138026247
Last Modified: 07 Feb 2020 10:45

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