Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Travel style on Pinterest: Celebrity bodies as sites of labour and inspiration

Bore, Inger-Lise K. 2019. Travel style on Pinterest: Celebrity bodies as sites of labour and inspiration. JOMEC Journal (14) , pp. 106-121. 10.18573/jomec.180

PDF - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (751kB) | Preview


This study contributes to the body of work on media tourism by shifting attention from destinations to how we get there. In doing so, I am responding to Pritchard and Morgan’s (2005: 299) call for “explorations of the intimate relationships between travel, fashion, dress, the body and sociocultural constructions of place”. Specifically, I am interested in examining transmedia celebrity discourse as a cultural resource for the imagining and planning of tourism. Focusing on Pinterest images of celebrities in airports, I analyse how the labour of travelling is concealed through images of celebrity bodies that are beautiful, glamorous, wealthy, calm and comfortable, rather than sweaty, tired, rushed or bored. My discussion draws on Wilson and Yochim (2015) to reflect on how the pinned images offer a “promise of happiness” (Ahmed 2010) within a feminised digital space that addresses users as creative consumer-researchers who search for and catalogue inspiration. Here, happiness is not just promised by the tourist destination, but by the possibility of making the journey itself pleasurable. The photographed celebrity bodies become sites of identification and inspiration, demonstrating that this goal can be achieved through careful planning, consumption and self-discipline. I approach the analysis of this networked practice by drawing together literature from a diverse range of fields, including the study of tourism, transport, consumption, celebrities, digital cultures and affect theory.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
H Social Sciences > HM Sociology
Uncontrolled Keywords: Transmedia; Tourism; Fashion; Celebrity; Social media; Participatory culture
Publisher: Cardiff University Press
ISSN: 2049-2340
Date of First Compliant Deposit: 8 January 2020
Date of Acceptance: 24 October 2019
Last Modified: 08 Jan 2020 10:06

Actions (repository staff only)

Edit Item Edit Item


Downloads per month over past year

View more statistics