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The mediation of the Brazilian V-for-Vinegar protests: From vilification to legitimization and back? /' A mediação dos protestos brasileiros "V-de-Vinagre": da vilificação à legitimação e de volta?

Cammaerts, Bart and Jimenez Martinez, Cesar 2014. The mediation of the Brazilian V-for-Vinegar protests: From vilification to legitimization and back? /' A mediação dos protestos brasileiros "V-de-Vinagre": da vilificação à legitimação e de volta? Liinc em Revista 10 (1) 10.18617/liinc.v10i1.697

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Abstract

In this article, we argue that the June 2013 protests in Brazil, which some dubbed the V-for-Vinegar protests, is a highly productive case to explore the complex and highly dynamic relationship between media, communication and protest today. While mainstream media representations of protest remain important, the concept of mediation crosses the boundaries between production and reception and also brings self-mediation practices into the fray. We argue that the mediation opportunity structure is a useful conceptual tool to understand and analyse the various roles that media and communication play in relation to protest. The analysis demonstrates that the mediation opportunity structure is dynamic and semi-independent from the political opportunity structure. Furthermore, it also has a spatial contextual dimension, paying attention to issues such as the locality where the protests take place and the interaction between the national and international gaze. Finally, a temporal dimension was identified as well, pointing towards various different shifts between structure and agency occurring at different moments during the protests and in their mediations.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Journalism, Media and Culture
ISSN: 1808-3536
Date of First Compliant Deposit: 22 October 2019
Date of Acceptance: 27 February 2014
Last Modified: 05 Nov 2019 12:03
URI: http://orca-mwe.cf.ac.uk/id/eprint/126229

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