Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help?

Dermody, Janine, Hanmer-Lloyd, S., Koenig-Lewis, N. and Zhao, A.L. 2018. Investigating green materialism among younger and older generations in China and the US: Can sustainable marketing help? Presented at: 5th Annual British Environmental Society (BrEPS) Conference, University of Surrey, UK, 13-14 September 2018. -.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	22 Jul 2019 15:30
URI:	http://orca-mwe.cf.ac.uk/id/eprint/124047

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